February 18, 2010
Always use a light background with black or dark text. Dark backgrounds with white or light text are far more difficult to read and will switch people off from your site Have a prominent, catchy Headline – make it larger than the rest of the general text on your page & for maximum impact (which [...]
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January 27, 2010
At one time, it was standard practice to choose a domain name that matched your brand or your business name. This strategy is great if people know you or your brand and will therefore tend to type it as a keyword / search term in a search engine. Unfortunately, in the majority of cases, you [...]
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