Marketing

How To Avoid Trademark Infringement When Choosing a Domain Name

May 10, 2010

First of all let’s spell out what a trademark actually is: ‘A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its [...]

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How To Use Image Tags & Image Code To Make Images Search Engine Friendly

April 22, 2010

Most blogging packages, themes and standard website packages generally make it easy to add images to your post or site static pages. An image is an excellent way of emphasising or re-enforcing something you have written visually. Search Engines however, cannot ‘read’ an image, so there are 3 things we should do to make our [...]

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What is a Title Tag and why is it so important to use it properly for Search Engine Ranking?

April 16, 2010

A ‘title tag’ is simply the name you give to each of your website pages or blog posts. It tells the reader and the search engines what topic your page or post is about & can be seen at the very top of your web browser’s screen (see example image below). Title tags are one [...]

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Are You Marketing Your Brand And Driving Traffic To Your Site Via YouTube?

March 28, 2010

YouTube is a fabulous marketing tool – used correctly it can generate plenty of traffic for your business. There is one simple, quick You Tube Marketing Tip that can instantly increase your brand awareness and at the same time send traffic to your blog or website – correctly completely the YouTube Description Field. When you [...]

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AWeber – An Excellent Email Marketing Autoresponder Service

March 12, 2010

AWeber is currently our chosen email marketing autoresponder service and so far we have been delighted with their service and the information we can gain from them about a ‘new subscribers’. It is a simple to use solution, great templates, tutorials & support. AWeber Offer: Ability To Send Email Newsletters Customizable Templates To Place An [...]

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How you can significantly boost your local business’s chance of appearing on the 1st page of google, for FREE (even if you don’t have a website!)

February 23, 2010

If you run a local business, with a local phone number and trading address then its time to boost your chances of customers finding you – by getting yourself a google maps listing. Best of all it’s FREE and you don’t even have to have your own website or blog! Google is continuously striving to [...]

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7 Design Tips To Improve The Effectiveness Of Your Website Or Blog And Encourage Your Reader To Stay Longer On Your Site

February 18, 2010

Always use a light background with black or dark text. Dark backgrounds with white or light text are far more difficult to read and will switch people off from your site Have a prominent, catchy Headline – make it larger than the rest of the general text on your page & for maximum impact (which [...]

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Choosing The Right Domain Name Could Instantly Double Or Even Triple Your Traffic

January 27, 2010

At one time, it was standard practice to choose a domain name that matched your brand or your business name. This strategy is great if people know you or your brand and will therefore tend to type it as a keyword / search term in a search engine. Unfortunately, in the majority of cases, you [...]

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Know Your Target Customer – Research Demographics

January 8, 2010

We are all very good at making assumptions. When it comes to marketing products whether online or offline, this can be a very costly mistake. Don’t cut corners, take the time to get to know your target customer by researching potential customer demographics – it may just throw up some unexpected surprises. There are some [...]

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