Choosing The Right Domain Name Could Instantly Double Or Even Triple Your Traffic

January 27, 2010

At one time, it was standard practice to choose a domain name that matched your brand or your business name. This strategy is great if people know you or your brand and will therefore tend to type it as a keyword / search term in a search engine. Unfortunately, in the majority of cases, you [...]

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Know Your Target Customer – Research Demographics

January 8, 2010
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We are all very good at making assumptions. When it comes to marketing products whether online or offline, this can be a very costly mistake. Don’t cut corners, take the time to get to know your target customer by researching potential customer demographics – it may just throw up some unexpected surprises. There are some [...]

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Making the most of the add-on’s available to enhance your browser functionality

October 23, 2009
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A while ago, Paul suggested I started using an alternative browser to Internet Explorer – mainly because I was experiencing a few issues viewing some websites. Like a lot of people, I tend to be a little hesitant when it comes to changing long term habits but decided enough was enough & agreed to explore [...]

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